New York Festivals Shines the Spotlight on Luerzer's International Archive Student of the Year

Press Release Source: New York Festivals


New York Festivals Shines the Spotlight on Luerzer's International Archive Student of the Year
Wednesday October 22, 8:00 am ET


NEW YORK, NY--(MARKET WIRE)--Oct 22, 2008 -- New York Festivals and Luerzer's International Archive have come together to shine a spotlight on the Archive 2008 Student of the Year, Kimberly Baffi. Ms. Baffi, a student of the Chicago Portfolio School, will be flown to New York City and honored at New York Festivals' prestigious International Advertising Awards Gala in May 2009. As Student of the Year, she will be presented with Archive's unique "Sixpack" trophy for her prize winning ad for Mont Blanc fountain pens.
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The collaboration between NYF and Archive offers a platform to celebrate the innovative work of this year's student winner and allows the advertising community a sneak peak at the rising talent of tomorrow. "NYF is invested in helping young creatives develop and advance to the next level. Showcasing them in an international competition of the caliber of New York Festivals gives these newcomers an entre into the major leagues, while giving them access to the decision makers of our industry," commented New York Festival's President, Michael O'Rourke.

The Archive Student of the Year Award was first established in 2004. Past experience has shown the award to be a stepping stone for students looking to jumpstart their careers. This exciting competition offers young, creative students an exclusive opportunity to have their work viewed in 67 countries by an international audience of 150,000 Archive readers. The winner is selected from over 1000 entries submitted by advertising schools from around the globe. All student submissions that are selected and published in Archive magazine are automatically nominated for the Student of the Year Competition. "By encouraging and applauding the work of the next generation of ad makers, we inspire outstanding work by everyone," said Lakpa Sherpa, Marketing and Sales Manager for Luerzer's International Archive.

New York Festivals' International Advertising Awards also support the work of upcoming talent by holding its own Student Competition, honoring the best and the brightest of advertising's rising young stars. This global competition showcases the most inspiring student work in the field of advertising, and offers a forum for students to be recognized and rewarded for their creativity. All winning entries are selected by an international jury of creative directors representing 40 countries worldwide.

All press inquiries are welcome and should be directed to Gayle Mandel: gmandel@newyorkfestivals.com. Ph: 1 212 643 4800

About the New York Festivals:

The New York Festivals (NYF) oversees six international awards competitions: Television and Radio Advertising; Design, Print and Outdoor Advertising; Film & Video; Television Programming and Promotion; Radio Broadcasting; and Innovative Advertising. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. In addition, NYF also oversees three stand-alone international competitions: The Midas Awards for financial services communications, the Global Awards for healthcare communications and the AME Awards for advertising and marketing effectiveness. Founded in 1957, NYF now has representation in 62 countries. For more information, go to www.newyorkfestivals.com.



Contact:
Contact:
Gayle Mandel
New York Festivals
260 West 39th Street, 10th Floor
New York, NY 10018
1 212 643-4800
gmandel@newyorkfestivals.com



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Source: New York Festivals

Kimberly Baffi is "Lürzer’s Archive International Student of the Year 2008"

Kimberly Baffi is "Lürzer’s Archive International Student of the Year 2008"

Antiquated though it may at first appear, writing by hand can be a genuine pleasure once again for all those who choose to use Mont Blanc fountain pens. "Say goodbye to acronyms, abbreviations, et cetera, et cetera," runs the headline of the prize-winning ad by Kimberly Baffi.

Of the total of 940 campaigns submitted this year by colleges and universities from around the world, 31 made it into the pages of the internationally acclaimed magazine "Lürzer’s Archive," which acts as a showcase for outstanding print and TV campaigns. As is the case every year, readers were invited to choose their own favorites. Votes were cast by 7,289 creatives, 1,007 of them having opted in favor of Kimberly Baffi. No less than 796 votes were cast on the busiest "polling day."

Here is a brief selection of comments posted by those voting for Baffi’s
work: "This is my fave, just because it is a good old’ fashioned headline, something I see fewer and fewer students able to manage" "Simple, clean, messaging for product is strong", "Very clever, and timely", and: "Wow. This Kimberly Baffi is talented. How can I hire her?"

The winner will be flown to the New York Festivals in May 2009, where she will be presented with the "Student of the Year" trophy, the specially produced "Lürzer's Archive Sixpack."

The Award was first established in 2004 to provide students of advertising and communications design with a platform for their work. A number of our readers – among them leading advertising industry figures – originally encouraged us to establish a competition for new and up-and-coming advertising talents.

The very first "Student of the Year," Menno Kluin, has since launched a highly successful career at Saatchi & Saatchi New York, and has already won a clutch of Gold Lions in Cannes.

Published every two months, "Lürzer’s Archive" is read by 150,000 creatives in 35 countries worldwide.

Luerzer's Archive to publish 200 Best Ad Photographers Worldwide 08/09

Following the resounding success of “200 Best Ad Photographers worldwide 06/07,” our upcoming Archive Special will be showcasing the work of 200 of the world's best advertising photographers in a volume numbering no less than 440 pages. The price of this special issue is just $29.50.
Each photographer featured was nominated by top art directors worldwide. Submissions were accepted only if the images in question had been published in an advertising campaign produced no longer than 18 months ago.
Final selection was made by an international jury whose members included Michael Weinzettl, Editor in Chief of Luerzer's Archive Magazine, Anne-Rose Schlutbohm, the former publisher of "Profession Photographe," Paris, Anne Telford, Editor-at large of “Communications Arts Magazine,” Nadav Kandar, London, photographer on several award-winning works commissioned by high-profile clients, John LaMacchia, art director at Ogilvy, New York, and Stephanie Anderson, co-owner of the artists representation agency Anderson Hopkins, New York.
Following final selection, photographers were free to decide whether they wished to have images published – and how many.
The names of the photographer, agency, art director and client appear under each image. The index of the book also lists full contact details for each photographer.
A further advantage of the book is the unique flip cover system. This enables you to select the photographer from the index and to flip open the relevant page in the book at the same time.
Each photographer featured in the 200 Best Ad Photographers volume has a twelve-image web portfolio complete with full online contact details.
A total of 30,000 copies of 200 Best Ad Photographers worldwide 08/09 will be distributed to a global audience of art buyers by our distributors in 35 countries around the world.
Please note that we are already working on the next edition of “200 Best Illustrators worldwide 2009/2010.” Furthermore, another new publication, “200 Best Packaging Designers worldwide 2009/2010,” is also in progress, and will be produced along the lines of our specials “Lürzer’s Archive Special Packaging Design Vols. 1 + 2.”

The Lürzer's Archive Student of the Year Award is now open for voting!:

Yes, it’s that time of the year again – the time to log onto our online portal to elect the Student of the Year 2008. Professionals from throughout the world of advertising are once again invited to select the most promising new and up-and-coming talents.
Past experience has shown that the award can be a serious stepping stone for students looking to jumpstart their careers. Menno Kluin, for example, winner in 2005, is already a top creative on the advertising scene. Last year, the work he did for Saatchi & Saatchi New York earned him not just one but two Cannes Lions.
This year’s winner again stands to scoop a trip to an international advertising festival plus the now legendary Lürzer´s Achive Sixpack!Give the new generation of creatives a chance. After all, It could well be that this forum is the place where you discover your new creative talents.
How to vote for the Student of the Year 2008: Go to thumbnail and click on the image to vote. You decide if the ad is a winner by simply clicking on Yes or No for each image. If you wish, you may also enter comments that we will forward to the student.
Voting deadline is August 22nd, 2008. Eligible for consideration is all work nominated for the "Students Contest" category in issues 4–2007 to 3–2008.

Vote now by visiting http://www.luerzersarchive.us/studentscontest.asp

Coming soon